Multify Blog

Automatic AI Translation and Multilingualism on Tilda: How Multify Works Internally

The use of modern AI models — such as GPT, DeepSeek, Mistral — has brought website translation automation to a whole new level. This is especially relevant for Tilda websites, where multilingualism is not supported out-of-the-box, and automatic translations from Google, Yandex, etc., require manual corrections, which is a very labor-intensive and error-prone process, and also does not provide the desired results for website SEO optimization, as they translate the website only after it loads in the browser.
The service Multify translates text not just with single requests to AI models, but uses an entire system — taking into account context and a graph architecture that helps maintain text coherence throughout the site. Below — how it all works.

🔄 Why Context Is Important

When text on a website is translated, especially a small fragment (for example, a menu item, a button, or a line in the footer), an isolated approach gives inaccurate results. The model may not understand what the phrase refers to, how it is consistent with other elements, and choose the wrong translation.
To avoid this, Multify transmits to the model not only the text to be translated, but also its environmenthas:
[ text before ]
[ text to be translated ]
[ text after ]
This approach helps the model to “see” the fragment not as a broken replica, but as part of a connected whole.

📍Example

On this site, for the button "more about" the model takes into account the context of the upper and lower blocks when translating:
In the code below, the context around the button is highlighted "more about"has:

➰ Graph Structure: How Context Is Formed

To define the environment of fragments even more accurately, Multify breaks down the entire document (web page) into blocks and forms a bidirectional graph from them. This means that:
  • Each text element knows which blocks are next to it.
  • If a new fragment is added in the middle of the page, its “neighborhood” can be automatically determined.
  • The model receives not only the fragment itself but also logically related blocks — even if they were translated earlier.
This approach helps maintain semantic integrity, as well as grammatical consistency — for example, correct cases, tenses, and stylistic consistency.

💯 Why Does This Work Better?

Context in translation is key to quality. This is especially noticeable with:
  • Complex names and technical terms
  • Short phrases without verbs (e.g., “For home”, “To warehouse”)
  • Repeating elements that depend on the environment
Without understanding the context, an LLM can generate a “formally correct” but unnatural or incorrect translation. Thanks to the graph and proper environment transfer, Multify avoids these errors.

🔝 What's the Difference for SEO?

In addition to the quality and accuracy of translation using AI models, there is also a significant difference in the technical implementation of a multilingual website, which greatly affects search engine rankings. The fact is that website translation using Google Translate or Yandex Translator, performed after the page loads in the browser, these translations are done on the client side and do not contribute to SEO optimization.

Search engines do not index translated content, created using automatic tools without human editing, as it is considered automatically generated content.
"Google не индексирует переведённый контент, созданный с помощью Google Translate, что ограничивает видимость вашего сайта на международных рынках."
→ Source: Auris AI [my translation]
Thus, For effective SEO optimization of a multilingual website it is recommended to use server-side solutions, which provide search engines with access to translated content.

🚀 Claude — Best Translation Quality

Multify Multify currently uses Claude 3.5 Haiku — this LLM shows the best translation quality for languages of CIS countries: Kazakh, Uzbek, Ukrainian, Romanian, Azerbaijani, Kyrgyz, Armenian, Tajik, Belarusian, Turkmen.
Despite the high cost of Claude compared to other AI models, thanks to its own architecture and the use of unlimited servers, Multify offers:
💸 Competitive Price
🥇 Highest Quality Among Tilda Solutions
🌐 Support for Complex Languages and Regional Variants

🎯 Summary: How It All Works Together

  1. The page is broken down into logical chunks
  2. Each chunk gets its own environment — text before and after
  3. A graph is formed, to quickly determine the neighborhood during updates
  4. The model receives the necessary context and provides a coherent, accurate translation
As a result, you get:
✅ Multilingual website without duplicates
✅ Translation that reads naturally
✅ Improved SEO tags and meta tags
✅ Flexibility and scalability without manual routine
2025-05-16 15:31 Multify Functionality